International Association of Business Communicators (IABC)

Internal Communications: The $8.9T Blind Spot

From Good Intentions to Intentional Communication

In this keynote, Cerys shared how internal communication can move beyond well-meaning messages to intentional strategies that truly engage employees.

Drawing on her Resonate with People™ approach, she shared eight practical steps to help communicators shift from activity to impact - addressing the global $8.9 trillion cost of low employee engagement.​​

Cochrane, AB

With: Cerys Thompson (CT Communications) & Afton Brazzoni (Scribe National)

This collaborative presentation helped small business owners understand how clear strategy shapes effective marketing.

Attendees explored practical approaches to message clarity, planning and prioritising the channels that matter most - all designed to maximise impact and reduce overwhelm.

A practical, approachable session for entrepreneurs seeking clarity and direction in their marketing efforts.

SocialNext Marketing Alliance (Online)

The $8.9 Trillion Blind Spot: Why Marketing Starts Inside

Low employee engagement costs the global economy $8.9 trillion every year (Gallup).

In this session, Cerys explored why internal alignment is the missing link between marketing strategy and real results - and shared a practical checklist to help organisations ensure their people are informed, engaged and ready to champion the work before any external launch.

A valuable session for leaders, communicators and marketers navigating strategy rollouts or organizational change.

Watch the recording.