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Social Media Strategy

Stop guessing and start growing with a strategy built for your audience and goals.

A strong social media strategy will connect you with your audience and support your business goals.

I help small to medium businesses develop a clear and actionable social media strategy that drives engagement and growth.

Illustration showing multiple mediums for social media

How I can help

Knowing who you’re talking to

Defining your audience, where they hang out and what they care about.


Choosing the right platforms and content

Not every platform is right for every business. I help you focus on what actually works.


Growing your audience (without throwing money at ads)

Hashtag strategy, engagement tactics and organic growth methods that make sense.


Learning from competitors and your own performance

Seeing what’s working (and what’s not) to refine your approach.


Creating a structured plan

A monthly social calendar with clear goals so you’re never stuck on “What do I post today?"

What I deliver

Consultancy packages can include:

✅ Conducting a social media audit - reviewing your current performance and opportunities.


✅ Researching competitors and industry trends to identify what works (and what doesn’t).


✅ Developing a social media strategy with recommended platforms, content themes, and growth tactics.


✅ Creating a monthly content calendar with post ideas and key messaging points.


✅ Setting up metrics and performance tracking so you know what’s driving engagement and what needs tweaking.

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