Cerys Thompson

We’re living in an era of overwhelm - economically, socially, digitally. People are tired. Really tired. So before you send that next all-staff email or campaign update, pause and really understand your audience.

What happens when the biggest technological shift in decades is rolled out, without a plan to bring people along? Confusion, fear and a tidal wave of resistance. This blog explores how the rise of AI is quickly becoming the world’s most relatable case study in poor change management - and why people should always be the priority.

We all know the feeling. You send out a post, an email, an update and.... nothing. No replies. No clicks. No sign that anyone even noticed. It’s not that your message didn't matter. It just didn’t resonate.