Cerys Thompson

Winging your communication leads to confusion and rework. Here are five ways to create intentional communication that’s clearer, more consistent and resonates with your audience.

Why we think people know more than they do (and how empathy fixes it) You send an update, post an announcement or launch a new marketing campaign and think “everyone knows what this means.” Except… Someone asks a question you thought you’d already answered. Another person completely misinterprets your message. Your team or your customers get frustrated. This is the assumption trap  - and it’s one of the easiest communication mistakes  to make. How we fall into it We live and breathe our...

Copycat communication might look shiny, but it rarely works. Lead with purpose and your message will truly resonate.